If This Then What is the future of Workflow and BPM?

IFTTT (If This Then That) is a service that lets users connect multiple different mobile apps based on a simple rule. “This” is the process trigger, “That” is the process action. Today the tool lets users rapidly create connections between 71 applications or what IFTTT calls “channels”. The simple workflows created between channels using the IFTTT rule are called recipes and can be shared within an IFTTT community.

iftt

So what’s the big deal?

In the BPMS suite we’ve been executing simple and complex business rules like If This Then That for years. The emergence of IFTTT is important because it does two things that BPMS does not do well; integration and simplicity.

Many business processes cut horizontally across organizations and as a result touch multiple business applications. There is thus an ongoing drive among BPM and Case Management vendors to continuously enhance their integration capabilities. This is however a continuously moving target and integration remains one of the greatest obstacles for the successful deployment of both cloud and on premise BPM solutions, often adding considerable cost and time to projects.

When it comes to the integration of cloud and mobile applications into business processes the difficulty multiplies. We are only just seeing the emergence of smart process applications and on demand business processes. Mobile BPM applications have emerged with integration to back end systems but is any BPM vendor doing mobile app to mobile app integration?

Mobile and cloud app integration is a key IT battleground. As business software users we regularly use mobile apps and on demand software to address business problems. This consumerization of the business IT landscape however sits uncomfortably with IT heavy BPM projects.

IFTTT radically simplifies the process of stitching together and automating web services and as such throws down the gauntlet to other business applications that are heavily reliant on application integration.

Consistent with consumerization IFTTT empowers users to integrate and develop their own workflows. It doesn’t take a huge leap of faith to expect this simple IFTTT rule to be extended to support more complex rules and events and ultimately encroach into the market for workflow and BPM applications.

IFTTT Channels

IFTTT Channels

Have You Curbed Your Enthusiasm? – The Disengaged 70%

A recent Gallup opinion poll makes grim reading for U.S. organizations. It finds that 70% of American workers are either “Not Engaged” or are “Actively Disengaged” from their workplaces. One of the most interesting things about the survey is how little the results have changed in the 12 annual surveys since 2000 with consistently between 70 to 74% of employees either “Not Engaged” or “Actively Disengaged” from their workplaces.

Disengaged

Disengaged

Is this therefore a problem that can’t be fixed? Is the very nature of the modern work place one where only about 30% of us are really interested in what we do? The scary thing for organizations is that on average 7 times out of 10 your customers are coming face to face with employees who just don’t give a damn.

Now there are probably a wide variety of social, psychological and economic reasons for why the level of disengagement has stubbornly remained around 70% but I think we can safely state two things;

  • Technology has not, yet come to the rescue. It’s pretty obvious that even with the rise in productivity  brought about by the internet and mobility that employee engagement levels have not been impacted and have remained static.
  • Addressing the disengaged 70% is a huge business opportunity. Major achievements in productivity and customer experience will be achieved by the organizations that can tap into this 70% pool and convert them to engaged employees. This will not only require changes in managerial techniques and soft skills but also in the design of flexible IT applications that engage and empower employees rather than lock them into fixed business processes.