Gaming or Shaming? Questioning the benefit of Gamification in Business

First of all I’m in agreement with many in the gaming community with my dislike of the term “Gamification”. Gamers have criticised the term gamification because in many cases business only adopt the incidental features of games e.g.  Leader boards, points, badges and levels ignore the real reasons people are passionate about gaming e.g.  scenarios, role play, collaboration, strategy etc.

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