BPM and the Internet of Things

For a while I associated the term “internet of things” (IOT) with some pretty depressing applications such as fridges that automatically order food or televisions that recommend what to watch based on previous viewing behavior thus trapping owners in death spiral of both eating and watching rubbish. In the past year or so IOT appears to have left its teenage years behind and begun to develop some maturity..

From insurance to medicine IOT applications are starting to spring up and deliver some significant benefits to users. For example in car telematics devices which monitor driver behavior and adjust the insurance premiums accordingly are becoming widely adopted, especially as a way of reducing premiums for young drivers. Some telematics providers include an accident service with the black box device alerting the insurer in the event of a collision.

In medicine we are seeing perhaps the most rapid adoption of IOT from smart pill bottles that can alert patients and can notify care providers if the bottle isn’t opened to heart monitors that allow health providers to continually monitor a patient’s heart rate, transmitting data to remote application where it can be interpreted by a doctor or consultant.

So how does all this apply to BPM? Fundamentally all of these smart devices are capturing data, whether it’s about themselves or their users. What’s the point of capturing all this data on whether granny has taken her pills, your driving performance or your personal health if it still takes ages for someone to find, analyze and route the data to the right person. As we can see from the telematics use case what is necessary is for the IOT device to trigger processes.

This is where BPM and the delivery of IOT process solutions come in. Just like with enterprise social networks the BPM tool has the potential to turbo charge IOT adoption. By taking the captured data and applying it directly to processes we can significantly enhance the value of IOT devices. What if the data from the heart monitor automatically triggered a new medical case or doctor’s appointment once a certain threshold was exceeded? What if the pill bottle alerted a carer or next of kin? Could we soon reach a point where an ambulance arrives to pick you up before you knew you were ill?

In reality IOT process solutions will be a mash up of multiple technologies from BPM and Case Management to Business Intelligence and Data Analytics delivered by multiple horizontal and vertical solution providers depending on their area of process expertise.

Once regarded as a back office application BPM is now firmly established in the front office through integration with CRM and ERP and increasingly through the delivery of mobile process applications BPM has also started to invade the customer realm. IOT integration simply represents the next phase in this journey.

Alert me when I’ve drunk too much!

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Forrester v Gartner and the Future of BPM

Long regarded as the software equivalent of the offside rule in football, BPM might just be starting to get interesting. At long last there appears to be some debate happening in the BPM world with a gap emerging between analyst firms Forrester and Gartner on how they see the future of BPM (and Case Management).

First of all Gartner applied the paddles to the BPM corpse earlier this year with the announcement of their iBPMs (intelligent Business Process Management suite). They state that a iBPMs suite has all the features of today’s BPMS complemented with more advanced technologies like advanced analytics, business intelligence, social media and mobile applications. iBPMS use cases will integrate more analytics, social and mobile capabilities into processes making them more intelligent.

Confusingly though Gartner describe iBPMs as a new usage scenario, stating that it should not be compared with their previous BPMS MQ, yet they go on to state; “Our research indicates that the IBO use case represents the future of BPM tools and is experiencing rapid adoption.”

If Gartner have revived BPM Forrester might just have lobotomized the patient, completely changing its personality and how we will view BPM moving forward.  In contrast to Gartner, Forrester have a leaner, packaged, application vision for BPM and have defined a new process category called Smart Process Applications (SPA). These are packaged process apps that encompass many of the characteristics we associate with case management business processes including collaboration and variability. SPA characteristics include ease of use with the ability to be modified rapidly in response to changing business and market conditions. Crucially they expect the cloud to be the primary delivery infrastructure for SPAs making them easier to deploy, support and continuously improve.

Forrester’s confidence in the SPA market is such that they have put their neck on the block stating that they expect Business Process Management suites to be renamed “smart process platforms”.

So what’s my view? Who’s right Gartner or Forrester?

The cloud and the app. internet, as is the case for many SW applications, is a game changer for BPM. In our personal lives we are used to obtaining SW on demand, with little or no configuration required. We will and increasingly are expecting the same of our business software.

Like the software equivalent of Mr. Creosote Gartner’s iBPMS vision sees BPM moving in a different direction, continuing to expand and devour every new or emerging business trend its path. But is a BPMS really the best place for advanced Business Intelligence, Analytics and Social media capability or is it better to integrate with best practice elsewhere?  By adding all of these capabilities are we not continuing to make BPM more complex? Gartner’s iBPMS is a useful BPMS capability reference but iBPMS fails to address many of the issues holding back the wider adoption of BPM suites.

Gartner View of BPM

             Gartner View of BPM

Business process on demand, whether we call it BPaaS or SPA is the future of BPM.  BPM suites will continue to play an important role but increasingly as a cloud based engine for the delivery of on demand pre-built process applications rather than as an on premise application.

BPM in the cloud and BPaaS/SPA transform the business case for BPM applications extending the target market to small and medium sized organizations.  Increasingly organizations will look to these pre-built, good enough, on demand process applications rather than deploy and design their own in house processes. As a result I think Forrester’s leaner SPA vision rather than Gartner’s bloated iBPMS view represents the real future of BPM.

Forrester View of BPM

                                                              Forrester View of BPM

 

BPM Marketing – A Failure to Connect?

As we embark on another round of BPM navel gazing, otherwise known as the BPM conference season, I’m wondering whether the BPM Marketing community are failing to connect with our target audiences.

A couple of recent blog articles brought this to mind. This first article by Ian Gotts “Why does nobody care” highlighted the declining audiences at BPM conferences compared to huge audiences for CRM events.

This second post by Connie Moore highlights the failure of BPM to engage with the C suite, the majority of whom she says don’t really care about process and methodologies and are turned on by business outcomes, profit, market share, growth.

The role of marketing is to create connections. This is done by clearly defining the problem you are trying to solve and showing your prospect how your product or service does this (preferably with case studies to reassure the client). The two blog articles indicate that BPM is failing to connect.

Customers don’t buy BPM suites they buy solutions for business problems. BPM customers don’t wake up in the morning and say to themselves, you know I really need some complex rules, predictive analytics or social bpm. Instead they enter the office with problems they need to solve; transform customer support, drive increased revenue, lower service delivery costs or utilize their staff more efficiently.

Which brings me back to this year’s BPM conference season. How can we light a fire of interest in BPM and connect with our audience? I’ve an idea. BPM conferences regularly have solution provider sessions. These solution sessions however tend to be around the edges of the event, separate from the main conference tracks focusing on BPM technology and related topics like organizational change.

Conference organisers should flip this model on it’s head. Focus the event not on BPM technologies but on BPM Solutions, with solution tracks for Finance, Government, Telco, Retail etc. and push the BPM technology and theory sessions to the edge of the event. Let delegates see best practice elsewhere and learn from it, let them see what is possible with BPM rather than the potential of BPM. Then we’ll begin to connect.